Buick is redefining itself as a brand targeted at a demographic of people who consider themselves to be refined, but not flashy. The two videos below convey the message that Buick is all about civility and the finer points.
Buick Finer Points from Macaela VanderMost on Vimeo.
Buick Civility from Macaela VanderMost on Vimeo.
Credits:
Editor: Macaela VanderMost, Todd McCleoud
Client: Buick/GM
Agency: Digitas
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