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Buick Finer Points

Buick is redefining itself as a brand targeted at a demographic of people who consider themselves to be refined, but not flashy. The two videos below convey the message that Buick is all about civility and the finer points.

Buick Finer Points from Macaela VanderMost on Vimeo.

Buick Civility from Macaela VanderMost on Vimeo.

Credits:

Editor: Macaela VanderMost, Todd McCleoud
Client: Buick/GM
Agency: Digitas

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This entry was posted on Thursday, August 20th, 2009 at 8:55 am and is filed under Uncategorized and tagged with , , , , , , , , , , , , . You can follow any responses to this entry through the RSS 2.0 feed.

One Response to “Buick Finer Points”

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