Jordin Sparks/P&G Branded Content
Jordin Sparks at America’s Biggest Sleepover
MVM post did all of the video editing, sound design & color correction work on over 50 videos for the Jordin Sparks/Always/Protecting Futures project, America’s Biggest Sleepover. Read the official press release below!
Always, the leader in feminine protection, announced renowned, award-winning singer-songwriter Jordin Sparks will host “America’s Biggest Sleepover” on Saturday, November 7, on beinggirl.com, a Web site by girls, for girls. This nationwide, online event
will bring together girls across the country for a night of fun,
sleepover-themed activities.
Girls can register to be part of this exclusive
event on beinggirl.com until November 7. For every girl that participates in
“America’s Biggest Sleepover,” Always will donate $1 (up to $25,000) to
Protecting Futures, a program dedicated to helping girls in developing regions
stay in school.
“When I was younger, I loved having sleepover parties with my friends, so I
jumped at the chance to host ‘America’s Biggest Sleepover’ on beinggirl.com,”
said Sparks. “The night will be filled with lots of fun activities and tips
on how to host the perfect sleepover.”
Beinggirl.com will feature exclusive performances from Sparks’ latest album,
Battlefield, in addition to her other popular hits from her platinum,
self-titled, debut album. She will also answer fan questions submitted on
beinggirl.com and participate in other fun activities throughout the evening.
The event features games, recipes, hairstyling tips and advice from other
girls on how to host the perfect sleepover party.
“‘America’s Biggest Sleepover’ by Always and Beinggirl.com is really focused
on connecting girls across the U.S. through a shared experience that we
designed with them hand-in-hand,” said Ankur
Marwah, Global Brand Manager, Always. “We worked very closely with our
Beinggirl.com subscribers for their input on everything from recipe tips to
selecting Jordin Sparks as the celebrity guest, and we are excited to bring
girls together for this truly collaborative event.”
For more information about America’s Biggest Sleepover, please visit
www.beinggirl.com or www.facebook.com/event.php?eid=154512979120. Girls who
are already subscribers to beinggirl.com will be automatically registered for
the event.
